Maize Wear
Logo, Branding, Illustration, & Hand-drawn typography.Maize Wear is a clothing company that focuses on preserving the Maya culture through fabric. Inspired by the Maya culture and their inscriptions, Maize Wear is a brand clothing company in Guatemala that primary focuses on bringing back the Maya culture to the contemporary nation. The goal of the brand is to design contemporary clothing such as t-shirts, hoodies, and accessories such as caps, bandanas, as well as skateboard decks. By doing this, Maize Wear hopes to bring the Hip Hop and skateboarding cultures together and create a movement where teenagers would want to wear these types of clothing and rock them through the use of illustrations influenced by the Maya’s inscriptions and culture.
Why Maize Wear
Why Maize Wear
The name was inspired by one of the Maya identities, the tonsured Maize Identity. He is the patron identity of the scribal arts, dancing, & feasting. Thus, the identity was a great way to connect the mission of the company to the 4 elements of the Hip Hop culture: Mcing, Djing, Breakdancing, & Graffiti.